Lèche-Vitrine

“Lèche-vitrine,” in French, literally means to lick windows, and seeing the smart and composed surfaces in Paris, who wouldn’t want to do just that? The phrase refers to window shopping, and it cleverly underlines the magnetism of the object and more than ever, the image. I like the “in-your-face” poster – a reminder that these signs come with a positive or negative charge.

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